RUFF
Branding and packaging design for a mens skincare line.
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Ruff mens skincare is a product for the man that outdoor rough and tumble world and is also a sophisticated and refined gentleman. This project entails a line of mens skin care product packaging from shampoo and conditioners to bar soaps and beard oils. I used a wood texture for the packaging background to evoke the feeling of the outdoors. The typeface is a Slab serif as its heavy and feels masculine.